Helping Signify shine through climate leadership.
When Signify, a global leader in lighting, wanted to communicate their ambitious climate strategy, they turned to Koan. Recognised for our expertise in sustainability and compelling copywriting, Signify asked us to craft a clear, coherent narrative from complex data, ensuring their message was both impactful and compliant with CSRD and CSDDD regulations.
The Challenge
Signify needed a report that effectively communicated their leadership in climate action while meeting stringent compliance standards. The challenge was to present detailed climate scenarios and calculations in a way that highlighted their pioneering work and future goals in sustainability.
Our Approach
We began by diving deep into the data, including complex climate scenarios and detailed emissions calculations. Our goal was to translate this technical information into a compelling story that showcased Signify’s dedication to leading the lighting industry toward a sustainable future - cutting through the jargon.
Following the best practices set by the We Mean Business Coalition, we structured the climate transition plan around four key themes: ambition, action, advocacy, and accountability. This framework allowed us to clearly explain Signify’s targets, strategies, and progress.
Key elements:
- Ambition: Highlighted Signify’s commitment to achieving net-zero emissions by 2040
- Action: Detailed the specific initiatives across their value chain, including advancements in energy-efficient LED technology and the transition to renewable energy.
- Advocacy: Emphasised Signify’s role in promoting policy changes to support the global energy transition, collaborating with governments and businesses.
- Accountability: Outlined the governance and reporting mechanisms in place to ensure transparency and track progress against their climate goals.
The Result
The final report not only highlighted Signify’s leadership in climate action but also positioned them ahead of regulatory requirements. The clear, engaging narrative helped stakeholders understand the significance of Signify’s efforts and their impact on the global transition to a low-carbon economy.
Koan’s collaboration with Signify resulted in a climate transition plan that not only met compliance requirements but also effectively communicated their sustainability narrative.
Our expertise in sustainability reporting and storytelling ensured that Signify’s message was clear, compelling, and aligned with their brand values.
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